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Thursday 4 April 2013

How entrepreneurs can ruin technology company?

Image courtesy of inc.com
The title is obvious, isn't it? how come you run a company without entrepreneurs? doesn't it good that you need entrepreneurship to keep your company in business? well, the answer it not always. Especially in company that rely on technology as its domain business and should keep innovation as the heartbeat of its selling point to the market. Technology by any means is talking about innovation that may lead into discovery and invention of something new, something different, and something that will provide advantage and better way of life for businesses or individuals. It does risks the company with business loss if the innovation failed in the market, but everything has risks and you can mitigate risks by doing market research while the idea is in incubation stage before it is out into the wild. When your company sold to bigger company who might not know what is technology and only concern the revenue gained from your existing products, then you are doomed. Your creative and innovative driven culture can be swapped into more formal, meeting-driven and profit driven culture.


Why startups company can bring many ideas and innovation into beautiful products and services? because they have small team, less leadership board, which means people do not need to hesitate to speak up their ideas, and there are not many leaders and management to be convinced to take these ideas up. They just sit together with the team as equals, talk about how to do it, what are improvements or advantages of making this idea into product, and woalah, innovation come out. Do you remember the law suit case between Apple and Samsung, and how some people talked that the top leader of Samsung wanted the Galaxy to be as beautiful as iPhone and no one could argue him to come with different idea that might be better than iPhone. That is just a small example, another example is when your startup company is growing and big venture buy your company, it does not really good idea somehow, because when the innovation culture turn into business culture that put revenue as main currency instead of beautiful innovation, then  you will regret your decision to sell your startup company.

Entrepreneurs are risking their business if they keep doing the old-fashioned management style for tech-company. Old-fashioned business, in my own words, is doing too much meetings, too much thinking, and too much leadership that will cause innovation and ideas bottleneck. Instead of following where the money flows, why don't we make the money flows to us. But how? at the old time, CEOs take action based on the markets. But now everything changed, especially for startup company. You take action based on innovation, and let the market shaped by itself and flows the money to your company revenue.



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